After a tough 2012 when Kentucky Fried Chicken and its parent Yum! Brands got hammered after a report that Chinese farms that had been supplying chickens to the restaurant chain had high levels of antibiotics in the chickens, resulted in the shares of the company plummeting by 6 percent almost immediately.
While there is apparently no way of identifying the exact source of the safety issue, Yum! Brands said they have decided to stop using the suppliers they have identified as probable risks. Over 1,000 Chinese farms will be dropped as suppliers as a result.
“It will always be our top priority to provide customers with the safest chicken with the best quality,” Yum China’s chief executive officer, Sam Su, said, according to AFP. “We have seen some safety problems from the incident. … We aim to address the issue.”
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